Brand Identity · Packaging · Art Direction · 2023
Right
Right is a premium house of cakes and desserts. We built the identity around a single ornamented seal and a confident wordmark, then art-directed a rich, editorial photography world — jewel-toned backdrops, gold leaf, and warm light — so every cake reads as a gift, and every detail says one word: deliciousness.
The seal does the brand's signing — a fine, ornamental medallion at the centre of every cake. Around it, a disciplined palette of jewel tones and gold turns each piece into a quiet occasion.
“Deliciousness — in every layer.”